Tigeraire's opposition stems from the fact that it has used the image of a leaping tiger for four years. The company alleges that the logo of Sun Day Red, which launched in May, bears a striking resemblance to Tigeraire's own logo, as noted below:

Tiger Woods’ new logo for his Sun Day Red golf apparel line is facing a trademark dispute. Tigeraire, a company that makes cooling products for athletes, has filed a notice of opposition with the U.S.