Drawing insights from Holly Rollo's new book Power of Surge, here are five ways marketing has changed, requiring B2B software ...

Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting ...

We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more. The 2024 American Advertising Federation Hall of ...

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. While the annual festival and conference is set to premiere highly anticipated films, ...

Irish whiskey brand Jameson sponsors several NFL teams, but it doesn’t have an official sponsorship deal with the league. Nor ...

New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences ...

Streaming services must juggle subscriber growth and ad revenue – an ongoing struggle that produced a mixed bag of Q4 earnings results. But there’s a reason why it seems like Netflix is coming out on ...

We spoke with PepsiCo FoodService CMO Scott Finlow the brand's new local campaign, its strategic focus and how Pepsi intends ...