The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...

A$AP Rocky and Puma‘s partnership is quickly growing in the amount it’ll bear, and some of that fruit is beginning to look as ...

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

To celebrate the 40th anniversary of the iconic original Ghostbusters film, PUMA is set to launch two sneakers inspired by ...

A ruinous pandemic business strategy, declining innovation, exodus of talent, and a “worst sneaker of all time” accolade has ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

The A$AP Rocky x PUMA Mostro 3D “Red” is set to drop on the same day as the rapper’s A$AP Rocky x PUMA Inhale OG sneakers, ...

Yesterday, on the set of the upcoming Darren Aronofsky thriller Caught Stealing, the actor was spotted in the Puma Easy Rider ...

Brooks is a leader in developing new technologies for running shoes and apparel. Brooks has maintained the largest market ...

Mike Puma, The Post's Mets beat reporter, joins New York Post Sports anchor Brandon London ahead of the Amazins' big series ...

Austin Butler has been into Sambas for a while now. He had a bunch of big collabs in his collection, and he was often spotted ...

Ahead of the opening of Frasers Group's largest-to-date combined Sports Direct and Frasers store in Sheffield's Meadowhall ...