The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

You’re saying Coca-Cola could be really good for you? The post Coca-Cola Has Entered The Prebiotic Soda Chat first appeared ...

People are increasingly turning to prebiotic sodas, marketed as healthy fizzy drinks with gut-boosting benefits. Leading the movement are brands Poppi and Olipop, whose popularity is rapidly growing.

Coca-Cola is launching its own prebiotic soda brand called Simply Pop in order to compete with gut-healthy industry pioneers ...

Coca-Cola has launched a new prebiotic soda, rivaling Gen Z favorites Olipop and Poppi. The drinks giant will introduce ...

Coca-Cola is launching its own prebiotic soda brand to compete with Olipop and Poppi. While soda consumption has fallen over ...

In recent years, the soft drink market has seen an influx in gut-healthy sodas. While they have taken over social media, they ...

The Super Bowl is a massive event to many people, but the only difference is that for some people, it's all about the game, ...

Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt ...