Coca-Cola Just Launched a Prebiotic Soda. Here’s What RDs Say These Drinks Can—and Can’t—Do for Your Gut
Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...
The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
Direct Marketing News2d
Poppi faces backlash for influencer vending machines
Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...
Coca-Cola is Olipop’s and Poppi’s latest prebiotic soda competitor. But are ‘healthy’ sodas actually good for you?
The soda giant has been paying attention to the rising interest in prebiotic sodas and has created a new line of sodas with a ...
Coca-Cola Just Launched a Prebiotic Soda to Take on Olipop and Poppi
Prebiotic sodas are all the rage right now, with brands such as Daytrip, Poppi, and Olipop dominating the market for “healthy ...
From Coca-Cola to local Canadian brewers, the prebiotic soda industry is booming. Here's why
Coca Cola is introducing a line of prebiotic sodas, marking the legacy company's first foray into the "functional" soft drink market led by upstarts Olipop and Poppi — and further tightening ...
Beverage2d
How will Coca-Cola’s prebiotic drink launch shake up the gut health soda category?
Coca-Cola enters the prebiotic soda market with Simply Pop: a move projected to take the fast-growing category to the next ...
Coca-Cola launches Simply Pop to target US demand for prebiotic soda
The Coca-Cola Company has introduced its first prebiotic soda line, launching the Simply Pop brand in the US. Simply Pop, ...
Gutsy move: Coca-Cola launches prebiotic soda to compete with Olipop and Poppi
Coca-Cola is launching its own prebiotic soda brand called Simply Pop in order to compete with gut-healthy industry pioneers ...
Coca-Cola introduces contender in prebiotic drink trend as ‘gut-healthy’ sodas gain popularity
Coca-Cola is entering its own contender in the trendy prebiotic soda category to compete with the popular "gut-healthy" sodas ...
Coca-Cola strikes back in the soda wars with trendy new 'prebiotic' drink to challenge rivals
Pepsi and Coca-Cola have been rivals for decades, but the last time they came close in market share was the 1980s. The brand ...