Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

O’Meara added, "Probiotics are typically found in fermented foods like kimchi, sauerkraut, kombucha, or even sourdough.

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...

This Sunday, as a record 127.7 million people tuned in for the 59th Super Bowl — featuring football, celebrities, and a performance by Kendrick Lamar and SZA — another tradition reared its head: Super ...

Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game ...

Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...

On this episode of CPG Week, the team explores how the convenience channel is offering fresh opportunities and new challenges to food and beverage brands.

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

Trendy prebiotic soda brands Poppi and Olipop are beefing online. But which one is actually better for you? We asked a dietitian to weigh in.

Olipop has raised $50 million in its latest funding round, valuing the company at $1.85 billion. The prebiotic soda startup ...

The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...

"There's a lot of misinformation being spread out there by one of our competitors," Poppi owner Allison Ellsworth said in a ...