The Michigan football program unveiled the new Jordan brand FlyElite football on Tuesday to be used for the 2025 season. The ...

Cincinnati Reds shortstop Elly De La Cruz arrived to Spring Training in an unreleased pair of Air Jordan 1 baseball cleats.

Eagles QB Jalen Hurts has entered that same realm, if Jordan Brand's new campaign is any indication. Here's a look at the ...

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

The bold black and red colorway adds to its timeless appeal, making it a must-have for collectors and fans alike. Retailing ...

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt Damon and Ben Affleck 2023 film ‘’Air.’’ Collaborating with Emmy-winning ...

The brand released a commercial for Jalen Hurts after the Eagles won the Super Bowl and it was just the coolest thing ever.

Building a business around safer, non-toxic home goods isn’t just a trend—it’s a necessity. That belief drove Jordan Nathan ...

Over the past two months, Jordan Brand has had the sneaker industry in a mismatch and there is no help-side defense coming. The iconic brand kicked off its "40 Years of Greatness" campaign on ...

Who doesn't love Jordan 4 Retros? That design is one of the most iconic in Jordan Brand history. Now imagine combining that ...

w/ @sneakermarketro the Air Jordan 11 Retro "Coldest in the Game" will be releasing in Holiday 2025, capping off the ...