"I’m not just an assistant, I’m your new best friend in the digital world," Alexa+ said during an onstage demo on Wednesday.

Amazon's voice assistant Alexa is getting even better at her job thanks to advances in generative AI -- meet Alexa+.

Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user's tone and even plan romantic dates.

E-commerce giant Amazon revealed Wednesday it will be rolling out an Alexa+ service infused with artificial intelligence that ...

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Amazon has officially launched its updated version of Alexa. The new generation of Alexa is powered by generative AI and will ...

Amazon on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ...

In rearchitecting the upgraded Alexa voice assistant, Amazon turned to model mixing to bring agentic capabilities to devices.

Amazon introduces Alexa+, a generative AI-powered assistant with a monthly fee of $19.99, free for Prime members.