How Hydration Became the Sexiest Category in Wellness, From Electrolyte Powders to Collectible Stanley Cups
Once a sleepy category dominated by heritage brands, hydration has become a fan favorite driven by new wave brands, social media trends and an emphasis on simply drinking more water.
The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
Her Campus1d
What Brands Can Learn From Poppi’s Backfired Strategy
Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.
Coca-Cola responds to healthy soda trend with new product
The Coca-Cola Company announced the beverage on Monday, creating new competition for popular soda alternatives like Poppi and ...
The Suffolk Journal3dOpinion
OPINION: Even prebiotics can’t prevent Poppi’s downfall
In recent years, the soft drink market has seen an influx in gut-healthy sodas. While they have taken over social media, they ...
Where Poppi went wrong with vending machine misfire
Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt ...
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...