Ten years after Amazon debuted its virtual assistant, Alexa is finally being upgraded for the generative AI age. Meet Alexa+.

Amazon is finally launching the long-awaited generative AI version of Alexa — Alexa Plus — that, if all goes well, will take away much of the friction that comes with talking to a speaker to control your smart home or getting info on the fly.

Amazon’s generative AI-powered Alexa+ will pull from the Amazon Bedrock library of large language models to perform household tasks and answer natural language queries, Amazon announced on. Amazon Alexa competes with Apple’s Siri,