Direct mail generally has a higher response rate than email, with averages around 9%. Using personalized and targeted lists ...

Understanding this combination of military- and veteran-related audiences should be a priority for anyone offering a product ...

You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...

There’s a major problem facing the content marketing world today: oversaturation. When done properly, content marketing is a ...

Make your website the primary media vehicle for the moment. It’s a customer platform, not just a product showcase. Treat it ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

There are two types of personalities when it comes to self-marketing. There are the Master Ps in business, who will market ...

Find out how your small business can leverage AI prompting to drive efficiency and long-term results.

In today’s tech-savvy world, digital marketing often steals the spotlight. However, print marketing continues to hold its ...

While digital marketing dominates, print materials offer a unique opportunity for e-commerce businesses. Strategically placed ...

Many car buyers are unsure if they would purchase a vehicle over the internet, highlighting the significant gap between online research and purchase behavior, showcasing the need for a strong ...

From print ads to AI, JCBL Group’s corporate communication head explains how marketing has evolved into a dynamic, ...