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Watch a tour of Bents at Christmas - including their elaborate Christmas displays, and their huge Christmas village.
The store has a big range of Christmas Jellycat soft toys - including a penguin, turkey and a smiley snowflake. They have a large Christmas tree Jellycat, on sale for an eye-watering £275.
The rising popularity of plush creative cultural products mirrors a shift in consumer behaviour towards prioritising emotional satisfaction and investing in products that bring joy and comfort.