Stuffed animals and other soft toys produced by the British company are popular with children as well as adult collectors. Angst over the authenticity of Jellycat purchases escalated after a user ...

She posted: "So you buy him for £5 instead," alongside a snap of another stuffed animal, a spitting image of its pricier counterpart sans the Jellycat tag. "Now he sits and watches everyone use ...

He likens it to the experience to Build A Bear, which gets kids to create and stuff their own cuddly toys, but says that retailer “lacked the narrative depth,” which Jellycat has now homed in on.