The Calm app bought ad blocks on CNN and ABC on election night to give viewers '30 seconds of silence'
Calm also sent push alerts during the June presidential debate, one of which read: "The 45-minute mark. Exhale. Sip some ...
Calm app buys 30-second ad of just silence. The reaction was overwhelmingly positive.
It's no secret an election season can make everyone tense and wound up – regardless of where you stand on the political ...
MM&M7d
Fans declare Calm ad ‘winner of the US election’
Here’s how marketing and comms pros reviewed the ad. “Declaring Calm — who bought 30 seconds of silence on CNN – the winner of the US election.” “They’re capitalizing on the chaos, and constant noise ...
Business Insider6d
The Calm app bought ad blocks on CNN and ABC on election night to give viewers '30 seconds of silence'
The advertisement involved a video with the message: "We bought this ad space to give you 30 seconds of silence. Yep, just silence." That was followed by a "you're welcome" and the Calm logo.
Hindustan Times7d
US TV screens go silent for 30 seconds as Calm ad interrupts Trump’s election night frenzy
US election results 2024: The Calm ad quickly found its way to the internet, with viewers appreciating the brand for the unique commercial. Amid the frenzied coverage of the US election results ...
KENS8d
Calm app buys 30-second ad of just silence. The reaction was overwhelmingly positive.
Yep, just silence. You're welcome." The best political ad ever. This isn't the first time Calm has used the election as a prime marketing opportunity, either. In 2020, they interrupted the frenzy ...