Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

Three stripes and Gold and Blue unite to inspire future champions adidas and National University (NU) are excited to announce ...

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...

Also including NBA athletes Anthony Edwards wearing adidas and LaMelo Ball wearing PUMA ... highlighting the fusion of sport ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

launching a Winter 2024 collection that amalgamates the iconic look of Moon Boot’s ski tradition with Adidas’ sport-style DNA. This collection dropped on November 7, 2024, and is being sold on the ...

There is a common misconception that Adidas stands for "All Day I Dream About Sports", but the real meaning behind the name ...

The new Adidas Pulse Factory Outlet concept is designed with cyclists in mind, featuring bike racks, repair stations, and ...