TeqBlaze, a leading ad tech provider, presents a redesigned ML-powered SSP+AdExchange platform. The updated platform has a ...
The programmatic campaign resulted in a 17% increase of traffic to Mazda dealerships in Mexico City. DOOH has rapidly emerged ...
From customer relationship management (CRM) to ad verification, customer journey analytics to demand-side platforms (DSPs), ...
In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital ...
This challenge in doing good pDOOH work is partly driven by a lack of knowledge at the creative agency side, regarding what ...
Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly ...
In a global-first initiative, iion, a leading game advertising platform, has launched a creative avatar sponsorship for Chupa ...
On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by research lead Mat Broughton and Kat Bean, head of media at agency Wake The Bear. They discuss ...
Out-of-home (OOH) revenue is on the rise, as per the latest figures from Outsmart, the trade body for OOH advertising. As expected, digital continues to dominate the landscape: it now holds 66% of the ...
The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, industry debate ...
Preference for contextual relevance: Nearly all (94%) consumers prefer contextually-relevant ads over those based on browsing ...