The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
Following recent criticism of influencer-focused marketing tactics, Vita Coco launched a pop-up "vending machine" activation ...
How-to videos on TikTok and YouTube show vending entrepreneurs unloading bricks of cash. But is it that simple?
Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.
Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...
In this episode of Mess Magnets, Sasha and Kirsten break down the controversy of Shakira’s World Tour being accused of ...
Coca Cola is introducing a line of prebiotic sodas, marking the legacy company's first foray into the "functional" soft drink market led by upstarts Olipop and Poppi — and further tightening ...
Coca-Cola is launching its own prebiotic soda brand called Simply Pop in order to compete with gut-healthy industry pioneers ...
In recent years, the soft drink market has seen an influx in gut-healthy sodas. While they have taken over social media, they ...
O’Meara added, "Probiotics are typically found in fermented foods like kimchi, sauerkraut, kombucha, or even sourdough.
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...
This Sunday, as a record 127.7 million people tuned in for the 59th Super Bowl — featuring football, celebrities, and a performance by Kendrick Lamar and SZA — another tradition reared its head: Super ...
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