From Tupperware copycats to affordable grocery finds, Dollar Tree shoppers love sharing their latest favorites from the ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

People are increasingly turning to prebiotic sodas, marketed as healthy fizzy drinks with gut-boosting benefits. Leading the ...

Coca-Cola has unveiled its latest endeavor, Simply Pop, a prebiotic soda brand set to rival popular health-conscious ...

It seems Coca-Cola has grown sick of stomaching Poppi and Olipop’s success with “gut-healthy” sodas – so the legacy brand is ...

Coca-Cola is launching its own prebiotic soda brand to compete with Olipop and Poppi. While soda consumption has fallen over ...

The Super Bowl is a massive event to many people, but the only difference is that for some people, it's all about the game, ...

Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt ...

Both Poppi and Olipop are “prebiotic” sodas, meaning they theoretically feed the good bacteria in your gut with the fiber ...