On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

The prebiotic soda brand Poppi has become one of the fastest growing brands due to this savvy marketing strategy in only four ...

Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game ...

The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt ...

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...

Fans are shocked by Poppi’s soda-city. Prebiotic soda brand Poppi’s Super Bowl LIX ad campaign has caused controversy to fizz on TikTok. The ad, “Soda Thoughts,” starred influencers such ...

Controversy over the popular prebiotic soda brand, Poppi, has been bubbling up online since the launch of its latest campaign during Super Bowl weekend. As part of the campaign, Poppi sent ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen. Super Bowl ad spots range from just 15 to 60 seconds, but their impact ...