The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

"There's a lot of misinformation being spread out there by one of our competitors," Poppi owner Allison Ellsworth said in a ...

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...

Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...

Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw influencers given vending machines stocked with the prebiotic soda.

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

A soda-based controversy is fizzing over on ... “Like an influencer having a poppi vending machine isn’t gonna make me want to drink poppi 🤣,” wrote another. “🤨 wouldn’t this ...