But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers will have to pay Amazon a monthly fee of $19.99 for the revamped voice assistant, which it calls “Alexa+”.

Alexa+ signage during an unveiling event in New York, US, on Wednesday, Feb. 26, 2025. Amazon has rebooted Alexa with artificial intelligence, marking the biggest overhaul of the voice-activated ...

NEW YORK - The much-anticipated, top-secret name for Amazon’s new voice assistant proved to be almost the same as the old one - just with a plus sign added.

After more than a decade relegated to a corner of the kitchen turning off lights and turning on timers, is Alexa ready to ...