Amazon debuted a more sophisticated version of Alexa on Wednesday that’s more conversational and can handle tasks on your behalf. But in a surprising departure from its usual playbook, the company didn’t announce new Echo devices to go with its revamped digital helper.

Amazon is gearing up to launch new hardware to go along with its AI-upgraded Alexa. During an interview with Bloomberg, Amazon CEO Andy Jassy said the company has a “brand new lineup of devices that are coming in the fall that are beautiful.

Amazon has unveiled Alexa+, the new version of virtual assistant Alexa, with a new voice and AI-powered revamp. Alexa+ will be able to do far more, Amazon says – and has a subscription price for the first time for those who are not Amazon Prime customers.

Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates. But unlike before,

Amazon on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence.

Alexa Plus will start rolling out next month in early access. It's an opt-in service and won't be available to everyone through an over-the-air update in March.