With New Jerseys And Team Branding Complete, What's Next On The PWHL's To-Do List?
The PWHL has unveiled logos, names, jerseys, their 2024-25 schedule, and much more. What's next for the league?
NBA Unveils New-Look Basketball Design for In-Season Tournament Games
The full slate of NBA Cup games on Tuesday night will feature a brand new basketball on the court. The league announced ...
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A winning formula for brand visibility through sports sponsorship
To grasp the intricacies, you need to see how brands leverage emotional connections that fans have with their teams. Sports sponsorship isn’t just about slapping a logo on a jersey; it’s about ...
Has Penny Hardaway's brand-new Memphis basketball team already established its identity?
Memphis basketball teams under coach Penny Hardaway tend to take some time finding their identity. Two exhibitions and one ...
Hidden meaning behind the Nike brand name you never knew existed
However, there's more to the brand than meets the eye. The Nike brand's story originates from ancient Greek mythology, with ...
My Two Cents: Four Years Later, 'Brand Bias' Comes Full Circle For Indiana Football
It's amazing how the more things change, the more they stay the same in college football. When it says Indiana on the front ...
PWHL unveils new jerseys for all 6 teams ahead of 2024-25 season
The Professional Women’s Hockey League has unveiled new-look uniforms for its six franchises ahead of the 2024-25 season.
Have the Chiefs supplanted the Cowboys as America’s top TV team?
The Cowboys have long been the golden goose for NFL TV viewership. But the dynastic Chiefs might be the new "America's Team" ...
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Daily Cuts - A brand’s strategy when sponsoring a sports team
In ‘Culture Club’, Melanie Oliveiro chats with John Klass, singer-songwriter, producer and GOLD 905 radio host. Klass talks about his debut self-titled album. He takes us through some of its ...