Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

In addition to a yet-to-be-announced New Balance 993 collaboration, Montreal moodboard/creative agency JJJJound is ...

Also including NBA athletes Anthony Edwards wearing adidas and LaMelo Ball wearing PUMA ... highlighting the fusion of sport ...

Ver esta publicación en Instagram After turning professional in 2022, signing with Adidas, Hall quickly became a standout ...

Adidas had tabled ‘eight-year ... and community benefits to help you navigate the next frontier of sport and make more ...

Clyde Volz coached for more than 30 years in Arizona at Sunnyslope and Greenway high schools. He died last month at age 85, ...

On’s co-founders say it’s no longer “just a running brand.” The post On Brand Posts Record Sales, Says It’s No Longer ‘Just a Running Brand’ appeared first on Front Office Sports.

Adidas’ Fear of God Athletics has announced a new venture— a basketball team, which is joining the Atlanta-based league ...

When Maltese football sensation Haley Bugeja started kicking a ball at age five, she played alongside the boys—there simply ...