Drawing insights from Holly Rollo's new book Power of Surge, here are five ways marketing has changed, requiring B2B software ...

We spoke with PepsiCo FoodService CMO Scott Finlow the brand's new local campaign, its strategic focus and how Pepsi intends ...

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in ...

We spoke with Mike Allen, CMO at Denon parent company Masimo, about the campaign collaboration and its goals; Perry’s own ...

TikTok powerhouse and digital trailblazer in the beauty space. CM sister pub AdExchanger spoke with e.l.f. Chief Brand ...

Irish whiskey brand Jameson sponsors several NFL teams, but it doesn’t have an official sponsorship deal with the league. Nor ...

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting ...

New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences ...

Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.

The marketing vision behind GoGo Squeez’s latest campaign, including consumer insights, influencer strategy and sustainability initiatives. Read how the WWE and Cricket Wireless chair phone invention ...

Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing.

How marketers can confront issues like copyright, misinformation and bias while also leveraging genAI technology to improve business outcomes.