Animation is an MVP this year, on it's way to as much as $5 billion or more in global sales. And last weekend was no exception, setting a stage for strong holiday season.

In surprise upset, the family friendly animated film opened behind expectations to lose the Sept. 20-22 box office race to 'Beetlejuice Beetlejuice' — but there still could be hope.

Transformers One did not do as well as Paramount Pictures hoped it would at the box office on its opening weekend. The film made $25 million domestically, and it was tracking to open with $35 million,