"There's a lot of misinformation being spread out there by one of our competitors," Poppi owner Allison Ellsworth said in a ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...

Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...

Poppi reportedly sent custom $25K vending machines and free soda to select influencers, sparking backlash for being out of ...

If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...

“Like an influencer having a poppi vending machine isn’t gonna make me want to drink poppi 🤣,” wrote another. “🤨 wouldn’t ...

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...

Ahead of its Super Bowl commercial’s debut, Poppi sent vending machines to influencers, sparking backlash. Now, former fans are buying Olipop instead. The influencers posted videos about these ...