PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

The beloved toy was a finalist seven times before finally crossing the finish line!" Hasbro's mini-horses, distinguishable by ...

Gabrielle Union and Dwyane Wade Kaavia's dreamhouse in honor of her 6t birthday party. The actress and NBA star shared an ...

Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...

The Barbie movie was such a smash hit at both the box office and on the awards circuit that it's unsurprising Mattel and other toy companies are in a hurry to try to recreate that success.

They wrote: “Incase anyone's little one is into Barbie.” The themed vehicle allows budding doctors or nurses to play out medical stories with the 20-piece toy set. The Barbie Care Clinic ...

When did we go from decrying the body image standards set by our Barbie dolls to buying merch to wear to midnight showings of the new Barbie film? Jess Bacon explores… In an age of nostalgia, it ...

The final shot featured a shot of Earle's pink heel on top of the real Barbie toy in the box, Alix Earle/Instagram "I wanted ...

Mattel is doubling down on its plans to expand "outside the toy aisle" after the smash hit Barbie movie. The comments come as the California-based firm said its sales fell by 12% for the three ...

Smyths Toys and The Entertainer all take part in the event, with prices cut by as much as 70 per cent. There were savings aplenty across a host of much-loved brands, from Lego and Barbie to ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.