Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with ...

"Nike's investment in the NBA, the WNBA, the G League ... including consideration being paid to coaching, training and player development. Both sides will also invest programming and resources ...

With a nod to Houston’s 30-year NBA championship anniversary, the Rockets released their new City Edition uniforms for the ...

NBA players have done many commercials over the years. Here are the 10 most iconic NBA-related commercials, ranked.

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

Nike has had a marketing partnership with the NBA since 1992 — and with the WNBA since its 1997 founding — and the brand ...

The renewed partnership not only will give players new Nike-branded ... its revolutionary contract with NBA legend Michael Jordan in 1984. Since then, Nike’s Jordan brand has grown to be one ...

Nike also extended its license agreement as an official partner of the NBA players union, the National Basketball Players Association. "This partnership highlights the reach, influence and impact ...

Footwear maker Nike (NKE) has renewed a 12-year-long partnership with the National Basketball Association (NBA) and the Women ... new opportunities for both players and fans.

Part of maintaining the momentum will fall to Nike, which has extended its rights over 12 additional seasons to design and manufacture NBA ... and opportunities for players and fans.” ...

player health and on-court development programming. NIKE, Inc. will further grow its established presence across marquee league events, including NBA Global Games, NBA All-Star, WNBA All-Star ...