Samsung has finally brought its Ultra design into line with the rest of the Galaxy series, with sharp results. The Galaxy S25 Ultra is extremely powerful and long-lasting, with some of the most advanced AI applications yet.

But this is Samsung’s first proper attempt at AI that focuses solely on the device. If the company sticks with it, Bixby could become an essential part of the Galaxy experience. Gemini could only act on a couple of these commands because its focus is entirely different to Bixby’s.

Samsung and Google's newest base-model flagships couldn't be more different, despite costing the same amount of cash. Here's how they fare in the real world.