To celebrate Native American Heritage Month, Mattel is releasing a new Inspiring Women doll in the likeness of Maria ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

“Yes, some people will say we are late to the game ... (two Barbie fans, one not) when she talks about the diversity imperative at the brand. “I do all kinds of things for my kids that ...

Mattel and Outright Games ... Barbie. The pet care minigame in Barbie Project Friendship. “We are excited that Barbie Project Friendship is now available on all major gaming platforms ...

Whether you’re looking for the perfect toy, craft project, or other treat, this list is full of tested and loved Christmas ...

With the popularity of Barbie movie, fans of all ages have been re-inspired to dress in their boldest pinks and embrace Barbiecore. I’ve spent the better part of the past decade as a professional ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

The iconic doll and tastemaker has teamed up with Verizon to promote the company's range of both physical and digital gifts ...

On the heels of the Barbie movie’s overwhelming success last year (and Barbie’s reemergence in the hearts of older fans), Mattel set out to find a way to bring Barbie to a new generation of ...

Looking to save some cash on gifts for the kids? Black Friday is your best chance to find huge discounts on toys to suit all ...

The daughter of Gabrielle Union and Dwyane Wade took some notes from Bayou Barbie Angel Reese for her 6th birthday party.

We've scanned lists at popular retailers like Target, Walmart, and Amazon to put together this year's list of top toys.