The new Dove “Real Beauty Sketches” campaign uses an FBI-trained forensic artist to explore how women view their own body in contrast to what others see.
Per the brand’s own data, 45% of girls drop out of sports due to low body confidence by age 14. Of those who drop out, 48% ...
New Dove beauty campaign: ‘Beauty never gets old' Dove is no stranger to highlighting real women of different ages, natural ...
Ogilvy’s “Unready for Anything” campaign for the Unilever brand flips the “get ready with me” trend on its head.
This case study shows how Unilever rolled out the latest phase of its 'Real Beauty' campaign in India, by challenging stereotypes on Twitter with a campaign burst that lasted just eight hours, but ...
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
She added, "Dove has been a trailblazer in redefining real beauty and this new content series is a powerful invitation for millennial women to break this cycle and redefine their relationship with ...
“Dove has always been about celebrating real beauty and real moments,” said Mele Melero, chief growth officer for Dove Personal Care North America and Dove Masterbrand. “‘Unready for ...