Warner Bros. Discovery has launched a new AI-powered Google Cloud solution to generate closed captions for content on Max.

Warner Bros. Discovery (WBD) is partnering with Google Cloud to generate closed captioning for content on the studio’s Max streaming service in the US. WBD will use a new “caption AI” solution that runs on Google Cloud’s Vertex AI platform to generate speech-to-text for some shows, starting with “unscripted programming.”

Warner Bros. Discovery has partnered with Google Cloud to use an artificial intelligence-powered tool to create captions for its content platforms. Caption AI uses Google Cloud’s Vertex AI platform and will be deployed first to unscripted programming to cut time and production costs around creating captions presumably sports and reality TV content.