Popular Soda Brand Faces Backlash for Viral Vending Machine Stunt
Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.
Poppi Is Getting Backlash for Their Vending Machine Stunt with Influencers — Here's Why the Internet Is Up in Arms
Here's what to know about the Poppi vending machine controversy, including how it started and what the brand owner has said since the drama began during Super Bowl weekend.
Poppi’s influencer vending machine backlash—what marketers can learn
Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of influencer partners.
Poppi sent vending machines to influencers — and it majorly backfired
The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the soda brand, the public’s reaction to the activation was as ice-cold as the soda stocked in the machines.
‘Very out of touch’: Poppi sent influencers free soda vending machines—and fans are furious
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending a handful of social media influencers, like @kaelimaee, their own personal vending machines, filled with Poppi cans.
Why Poppi's $25K Influencer Vending Machine Stunt Didn't Go as Planned
If there's one thing the internet loves, it's a good brand scandal. And this week's drama? Brought to you by Poppi, the trendy prebiotic soda brand that accidentally turned a Super Bowl campaign into a PR disaster.
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Freshly made meals from a vending machine
Discover the innovation behind vending machines that serve homemade, restaurant-quality meals on the go.
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From vending machines to airports: How CPK is reaching more diners
California Pizza Kitchen is also investing in a virtual brand partnership and expansion of consumer packaged goods to reach ...
Popular soda alternative Poppi defends gifting life-sized vending machines after backlash
The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...