InPublishing - Publishing News and Articles
WEBInPublishing: Publishing News and Articles. Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth. News Gary Jones to step down.
InPublishing: Deloitte and AOP release latest DPRI
WEB1 day ago · The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte reveals continuing diversification in revenue streams, with growth across multiple categories compensating for ongoing decreases in display advertising revenues. Overall, digital revenue for Q2 2024 increased by 2.5% year-on …
InPublishing: Media Freedom Awards 2024: shortlist announced
WEB21 hours ago · The Society of Editors says the Media Freedom Awards 2024, sponsored by Allwyn and Vodafone, recognise excellence across 23 categories and will bring together more than 250 journalists from all sectors of the UK news industry for a reception, dinner and ceremony at the Underglobe in London on the evening of Tuesday 12 November 2024.
InPublishing: The London Standard launches
WEB1 day ago · The London Standard launch campaign will feature over seven hundred roadside and digital screens positioned in iconic London locations, including over 30 of JC Decaux’s London Towers, as well as across digital and audio platforms.. According to the publisher, the creative brief was to emphasise this future facing evolution of the print …
InPublishing: 44 million Brits read news brands every month
WEB2 days ago · Newsworks says, according to the latest data, 39 million consume digital news brand formats each month, while 19 million choose to pick up a printed edition of their chosen news brands in that period.. Meanwhile, 24 million access news brand content every day, with 19 million doing so online — up 7% year-on-year. The latest PAMCo data also …
InPublishing: The art of the sale
WEB1 day ago · Define the sales funnel. Everyone should be clear what each stage in the process means and who is responsible for it. Of particular importance is the transition point between ‘marketing’ and ‘sales’ which should be subject to service level agreements. Have systems in place to ensure that leads produced by ‘marketing’ are followed up ...
AI Special - InPublishing
WEBJun 19, 2024 · AI is transforming the publishing industry. This special feature contains thirteen articles, written by publishers and suppliers, about how publishers are using AI now and how they might use it in the future. Welcome to our first AI special. Ever since OpenAI released ChatGPT to the general public in November 2022, publishers have been talking ...
InPublishing: The pleasure of print
WEBApr 4, 2024 · The pleasure of print. At its height, Life magazine sold over 13.5 million copies a week. Digital transformation remains a top priority for most publishers, but digital-first should not necessarily mean digital-only. Reading in print is popular, especially when it comes to long form articles, so excluding it from your portfolio could be short ...
InPublishing: What does digital publishing look like in 2024?
WEBApr 5, 2024 · Building better first-party data funnels and gaining a 360-degree view of audiences are the top two priorities for cookie deprecation preparation, with 64% of publishers ranking these at 4 or 5, where 5 represents the prime focus. Improving zero-party data funnels, meanwhile, came in at third with 59% ranking it at 4 or 5.
InPublishing: Magazine
WEBInPublishing magazine deep dives into publishing strategy through its in-depth articles and special features. Our mission is to help senior executives at newspaper and magazine publishers publish better content, engage fully with their audiences and make more money. Whatever your publishing channel – print or digital – each issue will arm ...
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