Chief Marketer - The Global Information Portal for Modern …
WEBChief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands with an aggregate audience topping 1.1 million readers.Our content team scans the marketing universe and connects the dots between all of the marketing disciplines to forecast trends and educate marketers on what’s next and what the implications will be for their careers and their ...
Wal-Mart Launches New Marketing Slogan - Chief Marketer
WEBSep 14, 2007 · Learn how Wal-Mart launched a new marketing tagline in 2007 to focus on cost savings and include TV spots and a Web site. See how the retailer tracked and promoted the savings of U.S. shoppers with a "savings ticker".
Activision Blizzard Media Talks Advertising to Gaming and Esports ...
WEBMay 13, 2020 · Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping …
Chief Marketer’s Most-Read Articles of 2021
WEBJan 4, 2022 · Welcome, Dear Readers, to 2022. To kick off the year, we’re presenting Chief Marketer’s most-read stories of 2021, which includes our top editorial programs and lists as well as interviews with influential marketing leaders about digital transformation, customer experience, agility in business, technology trends and much more.
Understanding How Macro and Micro Forces Influence Marketing
WEBJun 20, 2016 · Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping …
GOLF SUPERSTAR, MICHELLE WIE, SIGNS WITH NIKE/SONY
WEBOct 6, 2005 · Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping …
Marketing Strategies From NFL’s SVP of Social and ... - Chief …
WEBFeb 28, 2020 · Learn how the NFL engages sports fans with influencer marketing, gaming tie-ins and a diversified content strategy across four key verticals: music, fashion, gaming and fitness. The league works with more than a thousand influencers, embeds content creators with players and delivers real-time highlights to fans.
How B2B Marketers Can Leverage Customer Data Platforms
WEBJan 14, 2022 · B2B marketers can learn a thing or two from the B2C world’s experience with customer data platforms before adding one to their tech stack, according to a piece in AdExchanger.Following are the essential requirements for a CDP that are unique to B2B organizations—from being people-based to allowing for data flexibility to enabling multichannel orchestration.
Chipotle Roars Back from Food Crisis with Hard-Hitting Strategy
WEBOct 22, 2019 · It wasn’t that long ago in restaurant time that Chipotle suffered a major food safety crisis, but since then the brand has overhauled its marketing strategy to drive profitable volume growth and double its stock price.. The Mexican grill, with more than 2,500 company owned restaurants, offers a menu filled with wholesome food with no artificial flavors, colors or preservatives.
How Sun-Maid is Back in the Spotlight After a Decade in the Dark
WEBJan 22, 2019 · Sun-Maid, the number one raisin brand in America, refreshes its logo and launches a new campaign "Grow Young" to appeal to Millennials and older consumers. The campaign aims to evoke the nostalgia of eating Sun-Maid products as kids and showcase its new products like sugar-free dried fruit.
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