Always Coca-Cola: Coca-Cola tops soft drinks brand rankings
WEBAug 20, 2021 · Coca-Cola remains the world’s most valuable soft drink brand, although Red Bull and Dr Pepper are the fastest growers, according to rankings from Brand Finance. The brand retains the title of world’s most valuable and strongest soft drink brand, with a brand value of $33.2bn – almost double that of second place Pepsi at $18.4bn.
New name & new branding: Nestlé Waters North America is now …
WEBApr 7, 2021 · US alcohol consumption shifts back towards the on-trade. Canpack to build US aluminum beverage can body manufacturing plant in Muncie. Nestlé Waters North America has now begun operating under a new corporate name – ‘BlueTriton Brands’ – following the completion of its acquisition by One Rock Capital Partners in …
PepsiCo launches hemp energy drink in the US, carving out new …
WEBFeb 1, 2022 · Bringing new drinkers into the category . PepsiCo has been trialing the idea of a hemp beverage in Germany, with the launch of Rockstar Energy + Hemp last year. The US hemp energy drink, however, is a different product: instead offering sugar-free version with herbal ingredients over the German version …
Building a ‘new-fashioned’ portfolio: Pernod Ricard’s ambitions in …
WEBSep 23, 2021 · Processing equipment & systems, automation, control. With acquisitions such as Rabbit Hole and TX, Pernod Ricard USA is building a ‘new-fashioned’ whiskey portfolio: with the focus on pushing boundaries rather than adhering strictly to tradition. The American whiskey category is undergoing a renaissance: …
Corona launches Sunbrew 0.0%: a non-alcoholic beer with vitamin D
WEBJan 5, 2022 · The brand will debut in Canada this month: followed by the UK later this year and then other key markets in Europe, South America and Asia. The ‘innovative, first-of-its-kind, non-alcoholic beer’ contains a 30% daily value of vitamin D (as per Canadian guidelines) to link in with the brand’s outdoor ethos, coming in at 60 calories per 330ml serving. The Sunbrew is made by extracting ...
The King of Beers: Budweiser ranked the most valuable beer brand …
WEBJun 27, 2019 · Budweiser has overtaken Bud Light to become the most valuable beer brand in the world, according to new rankings from Brand Finance. Worth $7.5bn, the Anheuser-Busch brand’s value has increased 6%, attributed to its global sponsorship campaign with the 2018 FIFA World Cup. China’s Snow and Tsingtao brands recorded the fastest growth, up …
5 ways The Coca-Cola Company is reimagining its marketing …
WEBSep 13, 2021 · Processing equipment & systems, automation, control. How do you make marketing more efficient, more effective and ultimately better? The Coca-Cola Company explains its modern marketing model. Attracting existing consumers is easy. Attracting newer ones is harder – but it’s what the company needs to …
US alcohol consumption shifts back towards the on-trade
WEBJun 10, 2021 · Processing equipment & systems, automation, control. Alcohol volume continues to shift from off-premise channels back to on-premise establishments, according the latest figures from Nielsen. As a growing number of Americans become fully vaccinated, and bars and restaurants expand their capacity, more sales are being seen in the on-trade.
Gatorade, Powerade & BodyArmor: How PepsiCo and Coca-Cola …
WEBMar 25, 2021 · Gatorade takes the largest share of the US sports drinks category at 67.7%, followed by Powerade at 13.7% and BodyArmor at 9.3% (Euromonitor figures for 2020). PepsiCo and Coca-Cola, therefore, dominate the market accounting for an 81% share together (and a 91% share if BodyArmor was included).
How tea stays competitive: Innovation in flavors, kombucha and …
WEBMay 6, 2019 · The global kombucha market is estimated to be worth more than $1.2bn, according to the World Tea Expo, and expected to reach $5.25bn by 2025. On the horizon, Alex LaGory of KombuchaKamp.com anticipates more launches of CBD-infused kombucha, and hard kombucha. The latter involves adding higher alcohol yeasts to create kombuchas with 3%-8% ABV.